grit. Turunduskonverents
Üldinfo
Saada sõbrale Toimumise kuupäev: 10.09.2026 Registreerimise lõpp: 07.09.2026 Kestus: 7 AT Asukoht: Erinevate Tubade Klubi (Telliskivi 60-A1) Hind: 459 € + kmTurunduskonverents ilma tühja jututa, keskendudes reaalsele ROI-le.
grit. ei ole kunagi olnud lihtsalt konverents, kuhu tullakse päevaks ettekandeid kuulama. See on praktiline turunduskonverents neile, kes tahavad päriselt tulemusi. Päev, mis keskendub sellele, kuidas kasvatada äri piiratud ressurssidega ja saavutada reaalne ROI. Inspireeritud idu- ja tehnoloogiamaailmast, räägime strateegilisest, analüütilisest ja kulutõhusast turundusest – koos vajaliku loovusega.
Täispikk lavaprogramm – päev täis teadmisi, praktilisi kogemusi ja värskeid vaatenurki oma ala tipptegijatelt. Laval on Michael Corcoran, Marc Hoes, Alvaro Quesada Vargas jt. Konverentsipäevale järgneb õhtune võrgustumissessioon.
Turunduse kõige väärtuslikumad õppetunnid sünnivad sageli turundajalt turundajale – ausates vestlustes, jagatud kogemustes ja lugudes, mis lavale alati ei jõua.
Lisaks inspireerivatele esinejatele toome programmi World Café formaadis arutelud, kus turundajad jagavad väiksemates gruppides oma päris kogemusi, töötanud lahendusi, suurimaid eksimusi ja praktilisi nippe.
See sündmus on julgetele, ambitsioonikatele, strateegilistele ja analüütilistele turundajatele, kes ei soovi teha turundust nii nagu seda on alati tehtud. 10. septembril toome Erinevate Tubade Klubis kokku turundajate kogukonna – kui soovid kohtuda ägedate turundajatega, vahetada mõtteid, saada uusi ideid ja leida väärt kontakte, siis on selle aasta grit. loodud just selleks.
Peaksid osalema, sest saad teadmised:
- mis töötab täna (up-to-date marketing knowledge);
- kuidas kasvatada äri raha põletamata;
- konkreetsetest ideedest, mida järgmisel päeval testida.
Kui sa tegeled turunduse, kasvu või e-commerce’iga, siis see on üks väheseid päevi, mis päriselt midagi annab! Ei mingit high-level buzzword bingo’t ega mingit “inspireerivat” täitejuttu, vaid praktilised ideed, professionaalne võrgustik, kogukond ja tugi.
Kindlusta endale koht turundajate kogukonnas JUBA TÄNA ja näeme 10. septembril Telliskivis!🖤
Konverents toimub inglise keeles.
Programm
10.09.2026
grit. Turunduskonverents
09:00 – 09:30
Doors are open
Our recommendation: come early to skip the queues and get the day started with some morning marketing talks.
09:30 – 09:40
Opening remarks
09:40 – 10:15
The Strategy Behind the Scale: Lessons from Lightyear
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Head of Growth, Lightyear
What does it actually take to scale a company that’s on track to become a unicorn – and which strategies truly move the needle? Alvaro Quesada Vargas will break down how to think about growth across channels, markets, and the full customer journey.
You’ll learn:
- Growth lessons from scaling Lightyear
- How to combine paid and organic channels into one cohesive growth strategy
- How to manage marketing across the full customer journey
- How to think about strategic growth beyond short-term campaigns
10:15 – 10:50
You are the Bottleneck: Why Doing Everything Destroys Strategic Focus and How to Get It Back
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Director of Growth at Applixure
Busy doesn’t mean effective – but for many marketers, it feels like it does. When execution takes over, strategy quietly disappears.
Marc Hoes breaks down why doing everything yourself is the fastest way to lose focus – and what to do instead if you want to scale without burning out.
You’ll learn:
- Why execution kills strategic focus (and how to spot it early)
- The real cost of “doing everything yourself”
- What you should focus on as a marketer – and what to let go of
- A practical model to move from execution to strategic leadership
10:50 – 11:25
How to improve your marketing by using agents?
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Chief AI & Innovation Officer at Initiative
If you’re tired of generic AI advice like “write better prompts”… This is for you.
Ivar Krustok will walk you through real tools and use cases based on what marketers actually struggle with – combining the most time-consuming tasks shared by the grit. community with the real challenges he sees when working with clients.
You’ll learn:
- How AI agents can multiply your team’s capacity without multiplying your team size
- How to automate the most time-consuming parts of your work with AI agents
- How to apply AI across companies of different sizes
11:25 – 11:45
COFFEE BREAK
11:45 – 12:20
A Practical SEO Case Study: 0 to #1 in 9 Months
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Founder, OKRs Tool
There’s a lot of noise around SEO right now – and most marketers aren’t sure what to believe. With AI reshaping how people search, it’s getting harder to separate real signals from hype.
Steven MacDonald (one of our most requested speakers) shares how he ranked #1 in Google in just 9 months – and what he would do differently today.
You’ll learn:
- What actually worked for getting #1 in 9 months
- How AI is reshaping search (and what it means for your strategy)
- How to create content that ranks – and gets discovered in AI-driven search
- Where to focus if you want results, not just traffic
12:20 – 13:00
How PR Can Not Only Grow Your Business But Save It
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Head of Communications at Wolt
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Visiting CMO and Managing Partner at Exponential
In this fireside chat, Piret Pert and Annika Ljaš-Eilat discuss how companies can use PR to build trust and grow revenue. Piret leads Wolt’s communications across the Nordics, and Annika has worked with founders across Silicon Valley, Europe, and Asia, helping them grow through PR and marketing.
You’ll learn:
- The dos and dont’s when contacting journalists
- The key learnings from working at a scale-up like Wolt
- How PR can influence business growth
- When PR can become the key asset in protecting your business
- How to manage PR depending on the size of your company
13:00 – 14:00
TIME FOR LUNCH
14:00 – 14:15
Meditation - SUMA
14:15 – 15:05
Here’s How Much You Should Invest in Your Social Media
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Vice President, Capital Department
Most companies can’t answer two simple questions: how much are we actually investing in social media – and what are we getting back? In this practical session, Kelley will help you break it down into something clear, measurable, and actionable.
You’ll learn:
- How to calculate your real social media investment (budget, people, time)
- What most companies forget to include when measuring social media ROI
- How to evaluate if you’re underinvesting or overspending
- How to connect social media efforts to real business outcomes
15:05 – 15:55
Stop Posting for the Sake of It: How Marketing Actually Supports Business
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Ex Ryanair Head of Social
Ryanair didn’t just win on TikTok – it rewrote the rules of social media.
Under Michael Corcoran, it became one of the most copied brand accounts online.
At grit. conference, Michael shares how to build marketing people actually care about – and that drives real business results.
You’ll learn:
- How to build a brand voice that actually stands out
- When and how to use humor and trends without losing direction
- Why some content gets shared – and most gets ignored
- How to connect social media activity to real business outcomes
15:55 – 16:15
Q&A session with speakers
Now it’s your chance to go deeper into what matters for your business.
We’ll bring some of our speakers back on stage for a final Q&A with the audience, hosted by our very own Andreas Unt.
16:15 – 18:00
Drinks and Marketing Talks
The biggest value of the event is the people we’re bringing together. We have so much to learn from each other – and the evening networking event is made for sparking those conversations.
…and after that, it’s time for an unofficial afterparty.
Õppekorralduse alused
Sündmuse tüüp:
Konverents
Lektorite arv:
8
Sihtrühm:
Õppemeetodid:
Õppe kestvus 7 AT. Interaktiivne loeng, auditooriumi kaasatus ning juhtumite analüüs. Palun tutvuda ka kvaliteedi tagamise alustega.
Loobumistingimused:
Tellimusest taganemine on võimalik kui sündmuseni on jäänud rohkem kui 30 päeva (100% Tasu tagastatakse Kliendile). Osaline taganemine on võimalik 29 – 15 kalendripäeva enne Sündmuse toimumist (50% Tasu tagastatakse Kliendile). Tasu ei tagastata Kliendile ning arve kuulub tasumisele, kui sündmuseni on jäänud vähem kui 15 päeva. Tellimusest taganemiseks esitab Klient EKKKle e-kirja teel taotluse (info@eestikonverentsikeskus.ee), kuhu märgib Sündmuse nime ja kuupäeva ning osaleja nime, millest soovib taganeda.
Vaidluste lahendamise kord: Kõik konfliktid ning arusaamatused koolitatava ja koolitaja vahel lahendatakse kirjalike läbirääkimiste teel. Kaebustele reageeritakse seitsme tööpäeva jooksul koolituste ja konverentside projektijuhi ning tegevjuhi poolt. Kui kokkulepet ei saavutata, kuuluvad vaidlused lahendamisele kohtu poolt seadusega sätestatud korras.
Projektijuht:
Eveli Reitelmann
Toitlustus:
Jah
* Eesti Koolitus- ja Konverentsikeskus jätab endale õiguse teha kavas muudatusi.









