grit. Turunduskonverents

Üldinfo

Toimumise kuupäev: 10.09.2026 Registreerimise lõpp: 07.09.2026 Kestvus: 7 AT Asukoht: T1 Venue (Tallinn, Peterburi tee 2) Hind: 459 € + km
Soodushind kehtib kuni 24. maini Soodushind: 359 € + km
LIITU SOODUSPAKKUMISTEGA -30%

Turunduskonverents ilma tühja jututa, keskendudes reaalsele ROI-le.

Praktiline turunduskonverents neile, kes tahavad päriselt tulemusi. Päev, mis keskendub sellele, kuidas kasvatada äri piiratud ressurssidega ja saavutada reaalne ROI. Inspireeritud idu- ja tehnoloogiamaailmast, räägime strateegilisest, analüütilisest ja kulutõhusast turundusest – koos vajaliku loovusega.

See sündmus on julgetele, ambitsioonikatele, strateegilistele ja analüütilistele turundajatele, kes ei soovi teha turundust nii nagu seda on alati tehtud. 10. septembril toome T1 Venue`s kokku turundajad, et jagada kogemusi ja üksteiselt õppida.

Täispikk lavaprogramm – päev täis teadmisi, praktilisi kogemusi ja värskeid vaatenurki oma ala tipptegijatelt. Laval on Michael Corcoran, Marc Hoes, Alvaro Quesada Vargas jt. Konverentsipäevale järgneb õhtune võrgustumissessioon.

Kui sa tegeled turunduse, kasvu või e-commerce’iga, siis see on üks väheseid päevi, mis päriselt midagi annab! Kohti ei ole lõputult ja see ei ole üritus “kõigile”. Kui konverents Sind kõnetab, siis kindlasti peaksid Sa sellest osa võtma – osta pilet juba täna!

Konverents toimub inglise keeles.

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Programm

10.09.2026

grit. Turunduskonverents


09:00 – 09:45

Doors are open

Our recommendation: come early to skip the queues and get the day started with some morning marketing talks.

09:45

Opening remarks

09:45 – 10:15

The Strategy Behind the Scale: Lessons from Lightyear

What does it actually take to scale a company that’s on track to become a unicorn – and which strategies truly move the needle? Alvaro Quesada Vargas will break down how to think about growth across channels, markets, and the full customer journey.

You’ll learn:

  • Growth lessons from scaling Lightyear
  • How to combine paid and organic channels into one cohesive growth strategy
  • How to manage marketing across the full customer journey
  • How to think about strategic growth beyond short-term campaigns

10:15 – 10:45

You are the Bottleneck: Why Doing Everything Destroys Strategic Focus and How to Get It Back

Busy doesn’t mean effective – but for many marketers, it feels like it does. When execution takes over, strategy quietly disappears.

Marc Hoes breaks down why doing everything yourself is the fastest way to lose focus – and what to do instead if you want to scale without burning out.

You’ll learn:

  • Why execution kills strategic focus (and how to spot it early)
  • The real cost of “doing everything yourself”
  • What you should focus on as a marketer – and what to let go of
  • A practical model to move from execution to strategic leadership

10:45 – 11:15

7 AI Tools You Should Start Using in Marketing

If you’re tired of generic AI advice like “write better prompts”…  This is for you.

Ivar Krustok will walk you through real tools and use cases based on what marketers actually struggle with – combining the most time-consuming tasks shared by the grit. community with the real challenges he sees when working with clients.

You’ll learn:

  • Which AI tools are actually worth using in marketing right now
  • How to automate the most time-consuming parts of your work
  • How to apply AI across companies of different sizes

11:15 – 11:35

COFFEE BREAK

11:35 – 12:05

A Practical SEO Case Study: 0 to #1 in 9 Months

There’s a lot of noise around SEO right now – and most marketers aren’t sure what to believe. With AI reshaping how people search, it’s getting harder to separate real signals from hype.

Steven MacDonald (one of our most requested speakers) shares how he ranked #1 in Google in just 9 months – and what he would do differently today.

You’ll learn:

  • What actually worked for getting #1 in 9 months
  • How AI is reshaping search (and what it means for your strategy)
  • How to create content that ranks – and gets discovered in AI-driven search
  • Where to focus if you want results, not just traffic

12:05 – 12:35

How to Turn Media Coverage Into Business Growth

In this fireside chat, Annika Ljaš-Eilat and Piret Pert will discuss how companies can use PR to build trust and drive real business impact – based on Wolt’s experience and Annika’s work helping dozens of companies get international media coverage and grow through it.

You’ll learn:

  • How to use media coverage to drive real business impact
  • How to shape stories that travel across markets
  • How to approach the media as an unknown brand
  • What it means to use PR as a long-term growth lever

12:35 – 13:50

TIME FOR LUNCH

13:50 – 14:20

Here’s How Much You Should Invest in Your Social Media

Most companies can’t answer two simple questions: how much are we actually investing in social media – and what are we getting back? In this practical session, Kelley will help you break it down into something clear, measurable, and actionable.

You’ll learn:

  • How to calculate your real social media investment (budget, people, time)
  • What most companies forget to include when measuring social media ROI
  • How to evaluate if you’re underinvesting or overspending
  • How to connect social media efforts to real business outcomes

14:20 – 15:10

Stop Posting for the Sake of It: How Marketing Actually Supports Business

Ryanair didn’t just win on TikTok – it rewrote the rules of social media.

Under Michael Corcoran, it became one of the most copied brand accounts online.
At grit. conference, Michael shares how to build marketing people actually care about – and that drives real business results.

You’ll learn:

  • How to build a brand voice that actually stands out
  • When and how to use humor and trends without losing direction
  • Why some content gets shared – and most gets ignored
  • How to connect social media activity to real business outcomes

15:10 – 15:40

Q&A session with speakers

Now it’s your chance to go deeper into what matters for your business.

We’ll bring some of our speakers back on stage for a final Q&A with the audience, hosted by our very own Andreas Unt.

15:40

Drinks and Marketing Talks

The biggest value of the event is the people we’re bringing together. We have so much to learn from each other – and the evening networking event is made for sparking those conversations.

…and after that, it’s time for an unofficial afterparty.

Õppekorralduse alused

Sündmuse tüüp:

Konverents

Lektorite arv:

8

Sihtrühm:

Konverents on suunatud turundajate kogukonnale, et jagada kogemusi ja üksteiselt õppida.

Õppemeetodid:

Õppe kestvus 7 AT. Interaktiivne loeng, auditooriumi kaasatus ning juhtumite analüüs. Palun tutvuda ka kvaliteedi tagamise alustega.

Loobumistingimused:

Tellimusest taganemine on võimalik kui sündmuseni on jäänud rohkem kui 30 päeva (100% Tasu tagastatakse Kliendile). Osaline taganemine on võimalik 29 – 15 kalendripäeva enne Sündmuse toimumist (50% Tasu tagastatakse Kliendile). Tasu ei tagastata Kliendile ning arve kuulub tasumisele, kui sündmuseni on jäänud vähem kui 15 päeva. Tellimusest taganemiseks esitab Klient EKKKle e-kirja teel taotluse (info@eestikonverentsikeskus.ee), kuhu märgib Sündmuse nime ja kuupäeva ning osaleja nime, millest soovib taganeda.

Vaidluste lahendamise kord: Kõik konfliktid ning arusaamatused koolitatava ja koolitaja vahel lahendatakse kirjalike läbirääkimiste teel. Kaebustele reageeritakse seitsme tööpäeva jooksul koolituste ja konverentside projektijuhi ning tegevjuhi poolt. Kui kokkulepet ei saavutata, kuuluvad vaidlused lahendamisele kohtu poolt seadusega sätestatud korras.

Projektijuht:

Eveli Reitelmann

Toitlustus:

Jah

* Eesti Koolitus- ja Konverentsikeskus jätab endale õiguse teha kavas muudatusi.